Michelle MacDougald

ANALYSIS AND INSIGHTS MANAGER

Michelle is a cross-disciplinary researcher with experience spanning quantitative, qualitative, digital, and data science methodologies. She specializes in combining approaches and data sources to help clients navigate complex challenges, understand their issues and competitive landscapes, and make confident strategic decisions. 

Prior to joining Prologue, Michelle was a Senior Research Analyst at APCO, where she measured corporate reputation, supported large-scale integrated campaigns, and built AI-enhanced data pipelines to track media trends and industry issues. Her past clients span the healthcare, nonprofit, energy, and pharmaceutical sectors.

Michelle holds a bachelor’s degree from Wake Forest University in Psychology and French Studies.