Erica Goldman

HEAD OF ANALYSIS AND INSIGHTS

Erica is a seasoned insights strategist with deep expertise in reputation and change management, helping Fortune 500 companies and industry associations navigate high-stakes moments, shifting stakeholder expectations, emerging issues and long-term positioning. Erica brings a passion for tackling complex challenges with tailored research approaches and translating insights into clear, actionable strategies for her clients.

Prior to joining Prologue, Erica was a Managing Director with Purple Strategies, where she spent over 12 years. While at Purple, Erica designed and led research programs, leveraging traditional research methods with digital tools to inform strategic direction and integrated campaigns. Erica has worked across sectors including energy, biopharma, financial services, consumer goods and entertainment.

Erica holds a bachelor’s degree from La Salle University and a master’s degree from American University.